Txai Suruí represents indigenous people at the Cannes Lions festival

Txai Suruí, at the awards in Cannes, with Eugene Cheong, president of the jury for the Outdoor category – Photo: Ale Oliveira

Indigenous activist Txai Suruí took part in June at the Cannes Lions 2022, the International Festival of Creativity, in Cannes, France. During the New Zero World seminar, she spoke about the importance of the media for indigenous people and environmental problems in Brazil and in the world, mentioning the situation of insecurity after the murder of British journalist Dom Phillips and Brazilian indigenous people expert Bruno Pereira. She also highlighted the importance of indigenous peoples in keeping forests alive.

Txai also participated in the awards ceremony of the festival in the Outdoor category, on Monday (20) and received one of the Brazilian awards, a Golden Lion won by Africa, an advertising agency based in São Paulo, with the “The refugee Jatobá” campaign, created for Articulation of the Indigenous Peoples of Brazil (Apib). On the festival stage, she showed a poster with the phrase “Save the Amazon” .

The award-winning work transfers the concept of the word refugee to an Amazon tree, the jatobá, one of the many species threatened with extinction. In the campaign, an authentic jatobá of six meters in height seeks refuge in more than 100 countries. It was taken to the Norwegian embassy last year on the 21st September, when Brazilian biodiversity and climate experts were received by diplomats from the European country.

See the video case of the campaign in the link below.


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